As part of our proactive economic development strategy, Lake in the Hills utilizes market analysis showcasing the benefits and market potential within its many target areas located along Route 47, Route 31, and other target areas. Tapestry Segmentation is part of the location analytics used to identify geographic market profiles in order to attract best fit retail investment to target area opportunities. This data provides a snapshot of the geographic area’s customer profiles, demographics, and socioeconomic and product preferences. This information is useful to the retailer’s site selection representatives who utilize this data to identify sites with the most customer potential for new store locations.
The supporting documents, Tapestry Segmentation Data and Retail Market Potential Data, depict the market profile based on drive time radii of 5, 10, and 20 minutes from the center of Lake in the Hill’s commercial corridor along Randall Road.